History of Maserati | Mission, TXView New Inventory
Bert Ogden Maserati is Texas’ premier Maserati dealership, and we are proud of our dealership’s history and the history of the brand we represent. Follow our timeline of the Maserati brand over the past century.
Maserati got its start at the turn of the last century with the Maserati family, headed by father Rodolfo Maserati, a railroad worker, and Carolina Losi, his wife. Together, they had seven children — and all seven shared their father’s passion for engineering and need for speed.
In December of 1914, three of the Maserati children — Alfieri, Ettore, and Ernesto — opened their own car shop in Bologna. Italy joined World War I just five months later, which became the first true test of the ingenuity of the three Maserati brothers.
By the Roaring Twenties, the Maserati brothers were hard at work at their very first car. The Tipo 26, as they called it, was ready by 1926, bearing the now-famous Maserati trident. By 1929, the automaker’s own Baconin Borzacchini, a famous racer, broke the record in the C Class in Cremona, Italy, behind the wheel of a Maserati powered by a 16-cylinder V4 engine. The record lasted until 1937.
In the same year that Borzacchini’s record was finally broken (1937), Adolfo Orsi of Modena purchased the Maserati company. The company moved from Bologna to Modena two years later.
Wilbur Shaw, who had won the Indianapolis 500 in a Maserati in 1939, won again in 1940. Later in the decade, Maserati debuted its very first daily driver, breaking from its tradition of designing race cars. The A6 1500 was unveiled at the Geneva Motor Show and became largely successful.
Maserati continued to unveil new models, including the 3500 GT in 1957.
Maserati revealed its first Quattroporte at the Turin Motor Show in 1963. This ushered in a new segment: the luxury sports sedan. Not long after in 1966, Maserati unveiled its first Ghibli at the same auto show.
The Maserati Bora debuted in Geneva in 1971.
The Maserati Biturbo followed a decade later, and the President of the Republic of Italy even chose a Maserati as his presidential limo.
Maserati joined forces with Ferrari in 1993 and presented the 3200 GT with a Ferrari engine at the Paris Motor Show in 1998.
The GranTurismo debuted in Geneva in March of 2007.
In this decade, Maserati debuted several new models, including the launch of the Levante.
As we enter into the next decade, Bert Ogden Maserati is excited to see what the brand has in store for the future.